March 8, 2012
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Contact: Bryan Zvibleman, (248) 512-2686
Cell: (248) 761-9829
Contact: Darren Jacobs, (248) 553-4566
Cell: (313) 530-9910
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Sixth Year of Mopar® ‘Top Eliminator’ Program to Debut at Spring Festival of LXs
- Mopar® ‘Top Eliminator’ program will kick off on March 24 at the 7th Annual Spring Festival of LXs in Irvine, Calif.
- Four total Mopar ‘Top Eliminator’ winners will be chosen in 2012
- Additional winners will be picked at the Mopars in the Park and Carlisle Chrysler Nationals events, and online
- Winners will have their vehicles showcased in the Mopar display at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Oct. 30–Nov. 2
Auburn Hills, Mich. — It’s back. For the sixth consecutive year, the Mopar® “Top Eliminator” program will recognize the “best of the best” — the most skilled Mopar enthusiasts and their restyled, customized and accessorized Chrysler Group LLC vehicles.
The long-running program shines a light on passionate and dedicated Mopar enthusiasts who display unmatched skill in modifying or preserving a classic or modern-day Mopar vehicle. As in previous years, 2012 Mopar “Top Eliminator” winners will be honored by having their vehicles showcased in the Mopar display at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Oct. 30–Nov. 2, 2012.
“We are proud to ring in the sixth year of the Mopar ‘Top Eliminator’ program, which recognizes elite Mopar enthusiasts and their amazing rides,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The program has grown in popularity each year and has helped spotlight passionate Mopar brand ambassadors. We look forward to once again having the Mopar ‘Top Eliminator’ winners join us in the Mopar display at SEMA.”
The first 2012 Mopar “Top Eliminator” will be chosen at the 7th Annual Spring Festival of LXs (also known as Spring Fest), in Irvine, Calif., on March 24. The Spring Fest has grown exponentially since its debut in 2004, with more than 1,000 modern-day Mopars from coast-to-coast expected for the 2012 edition, offering an abundance of candidates for the Mopar judges.
The second 2012 Mopar “Top Eliminator” winner will be picked at the 28th Annual Mopars in The Park car show in Farmington, Minn., June 2–3, with the third selected at the Carlisle Chrysler Nationals in Carlisle, Pa., July 6–8. The fourth and final Mopar “Top Eliminator” will be picked via an online competition. Further details of the online competition will be revealed later in the year.
Mopar “Top Eliminator” candidates will be judged on a number of criteria, including Mopar content, overall appearance and additional benchmarks. A panel of Mopar representatives will choose each winner. Mopar “Top Eliminator” submissions forms will be available at each event, or for download at the event web site. Submission forms for the first event can be downloaded at
www.socallx.com. Forms should be turned in at the Mopar display at the event.
Three Mopar “Top Eliminator” winners were named in 2011: Martin Wimberly of Odin, Ill. for his 1971 Plymouth HEMI® ‘Cuda convertible at Mopars in the Park; Bob Villiger of Mountain Home, Ark. for his 1969 Dodge Coronet 440 at the Carlisle Chrysler Nationals; and Reg Kelley of Shelby Township, Mich., in recognition of his 1970 Dodge Challenger R/T on display at the 17th Annual Woodward Dream Cruise in Royal Oak, Mich.
Mopar-First Features
Mopar has introduced numerous industry-first features including:
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Camper trailers: first to introduce off-road camper trailers
- WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and FIAT S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with FIAT S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group LLC and FIAT S.p.A. brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT S.p.A.vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at
http://www.mopar.com.75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
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ON THE INTERNET
Click here to download the entry form.